Essentials of marketing research / (Record no. 123)

MARC details
000 -LEADER
fixed length control field 01787nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210721024950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210721b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4390-8090-0
040 ## - CATALOGING SOURCE
Transcribing agency LGA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number Z55 2010
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 3.0 Economic Governance
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.,
Relator term author.
245 ## - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. William G. Zikmund, Barry J. Babin.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mason, Ohio :
Name of producer, publisher, distributor, manufacturer South-Western / CENGAGE Learning,
Date of production, publication, distribution, manufacture, or copyright notice ©2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix , 436 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Source text
Content type term rdacontent
337 ## - MEDIA TYPE
Source unmediated
Media type term rdamedia
338 ## - CARRIER TYPE
Source volume
Carrier type term rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : Introduction -- 1. The role of marketing research -- 2. Information systems and knowledge management -- 3. The marketing research process -- 4. The human side of marketing research : organizational and ethical issues -- Part 2 : Designing research studies -- 5. Qualitative research -- 6. Secondary data research in digital age -- 7. Survey research -- 8. Observations -- 9. Conducting marketing experiments -- Part 3 : Measurement -- 10. Measurement and attitude scaling -- 11. Questionnaire design -- Part 4 : Sampling and statistical theory -- 12. Sampling designs and sampling procedures -- 13. Determination of sample size : a review of statistical theory -- Part 5 : Analysis and reporting -- 14. Basic data analysis -- 15. Testing for differences between groups and for relationships among variables -- 16. Communicating research results -- Part 6 : Comprehensive cases with computerized databases.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Babin, Barry J.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Local Class No. Home library Current library Shelving location Date acquired Source of acquisition Collection Process Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        3.0 LGNRC-DILG-LGA LGNRC-DILG-LGA General Books Collection Section 08/16/2011 A-Z Direct Marketing, Inc. funded by SLGP II Purchased 4130.00   HF 5415.2 Z55 2010 LGA-000050 07/21/2021 c1 10/08/2010 Book
        3.0 LGNRC-DILG-LGA-LB LGNRC-DILG-LGA-LB General Books Collection Section 08/16/2011 A-Z Direct Marketing, Inc. funded by SLGP II Purchased 4130.00   HF 5415.2 Z55 2010 LGA-LB-000038 07/21/2021 c1 10/08/2010 Book